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En el Observatorio también queremos difundir entre los profesionales del inmobiliario estudios e informes de terceros relevantes para el conocimiento de tendencias en materia de intangibles, principalmente en temas de ESG.

Marketing in the metaverse: An opportunity for innovation and experimentation

McKINSEY

Talk of the metaverse has been ubiquitous over the past several months.1 In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A month later, Microsoft said that its proposed acquisition of gaming giant Activision provided “building blocks for the metaverse.”

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