En esta sección recogemos una selección de las noticias más recientes sobre reputación y otros intangibles clave.
Beyond GDP: Measuring What Matters
World Economic Forum
The whole world looks at gross domestic product to gauge economic success. But it does not reflect people’s incomes and fails to include anything that does not have an easily calculated monetary value, such as the natural environment.
Why ESG is here to stay
McKinsey
The growing evidence that sustainable corporate practices link closely to performance is focusing investor and acquirer attention on ESG scores.
10 ESG Questions Companies Need to Answer
Harvard Business Review
Companies have been responding in increasing numbers to the imperatives set by the 2019 Business Roundtable statement of intent and changing cultural dialogues to adopt ESG strategies.
Getting tangible about intangibles: The future of growth and productivity?
Corporate Excellence
Over the past 25 years, the investment share of intangibles has increased by 29 percent
Los siete pecados capitales al medir la reputación corporativa
Corporate Excellence
Desde el año 1996 en que Charles Fombrun publicó su ensayo Reputation, realizing value from corporate image, que de manera práctica definió los conceptos fundamentales de lo que en la actualidad se conoce como la teoría de la gestión de la reputación, hemos avanzado notablemente en esta disciplina.
How ESG will drive the next wave of transformation
PWC
Even before COVID-19 upended business and society, the environmental, social and governance (ESG) movement was gaining steam.
ESG: Identifying metrics that matter most
PWC
“I’ve had more conversations about ESG in the last five weeks than I’ve had in the last five years,” the finance director of a leading financial services business told me during a recent Zoom meeting.
Crear valor compartido en la cadena de valor
Corporate Excellence
Una de las vías que Porter y Kramer proponen para que las empresas puedan crear beneficio social a través del ejercicio de su propia actividad consiste en considerar las oportunidades que se pueden presentar al redefinir la productividad en la cadena de valor.
Nace “Compromiso 2022”, una plataforma para impulsar iniciativas de sostenibilidad
Diario Responsable
Esta plataforma creada por Impact Hub tiene como objetivo integrar en una comunidad de impacto a empresas e instituciones como DKV, Coca-Cola, Glovo, Grupo Pascual, BCorp, MIDE y Ecoembes.
United States of Activism: Why staying woke is more important than ever
RepTrak
Twenty-twenty’s social, political, and environmental events were felt worldwide, but US interpretation and response were truly unique.
